A book in the making

I lived through the dot-com crash.Now I'm writing about the AI boom.

Help me shape my next book in three quick steps.

  1. 1Pick the coverCover A or Cover B
  2. 2Answer 3 quick questionsTap your answers
  3. 3Join the Founding ReadersOptional. Read chapters early
Start with Step 1

Takes about 60 seconds. No sign-up required to vote.

Step 1 of 3

Which cover would make you pick up this book?

Tap a cover to choose it. Tap the magnifier to see it full size.

About the book

Don't Get Caught in the AI Bubble

What the Dot-Com Crash Can Teach Entrepreneurs About Building Real Wealth in the Age of Artificial Intelligence

I was there when the internet revolution took off in the 1990s. I worked in the technology industry. I watched companies grow fast. Then I watched the excitement turn into uncertainty when the dot-com bubble burst.

I saw companies slash their workforces. I saw colleagues leave technology for other industries. Eventually, I was laid off myself.

Today, as artificial intelligence transforms business, I recognize some familiar patterns. Are we learning from history, or preparing to repeat its mistakes?

This book combines firsthand experience, historical research, practical business strategy, and timeless principles of wisdom. It will help everyday entrepreneurs recognize real opportunities, avoid costly mistakes, and build businesses that last.

Technology changes. The principles of building a sustainable business don't.

Step 2 of 3

Three quick questions

Tap one answer for each.

How interested are you in reading this book?
At what paperback price would you seriously consider buying it?
Does knowing the author lived through the dot-com boom and crash make you more interested?

Step 3 of 3 (optional)

Join the Founding Reader Circle

Over 12 weeks, I'm writing and sharing one draft chapter a week with a small group of Founding Readers. You read it, tell me what helped, what was unclear, and what I missed. Five to ten minutes a week.

  • Early access. Read draft chapters before anyone else.
  • Your voice matters. Your questions and experiences shape the final book.
  • Business tools. A practical exercise or checklist with each chapter.
  • Free digital copy. Yours when the finished book is published.
  • Recognition. With your permission, an acknowledgment in the book.
Which best describes you?

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The 12-week journey

One draft chapter a week. About five days to respond. Then revisions while the next chapter is researched. Dates may shift when the research needs more time.

  1. We've Been Here BeforeLessons from past disruptions
  2. When Hype Becomes a Business ModelWarning signs
  3. The Winners Who SurvivedSustainable fundamentals
  4. The Psychology of a BubbleFear-driven decisions
  5. The AI Gold RushYour AI adoption experience
  6. Follow the MoneyInvestment and return
  7. The Great AI IllusionExaggerated AI promises
  8. When Everyone Has the Same ToolsCompetitive advantage
  9. Build a Business, Not a TrendValidating customer problems
  10. Build Your Storehouses Before the FamineBusiness preparedness
  11. Where the Real Opportunities ArePractical AI opportunities
  12. The Next Bubble Will ComeFinal lessons

About Pierre A. Laguerre

With 25 years in corporate technology, Pierre experienced the dot-com boom and crash firsthand, including the layoffs that followed. Today, as founder of PR Marketing Agency and Get Published Already, he helps entrepreneurs turn ideas into opportunities, grow their businesses, and build lasting success.

Drawing from his experience in technology, sales, and entrepreneurship, Pierre brings a practical perspective to navigating today's AI revolution.

“I didn't just study the dot-com crash. I lived through it. Now I want to help entrepreneurs avoid repeating its mistakes.”